Company
A founder-to-founder advisory firm. We score what your business is made of, build its value with you, run the sale, and plan for what comes after, as one team. Nick Long explains it in two minutes, and the rest of this page is where each part lives on the site.
What we do
Most owners hire a valuation firm, a broker, and a planner separately, and each one starts from zero. At FNDRS the advisor who scores your business, the deal team that sells it, and the plan for after work from the same numbers, in this order.
How we do it
Buyers price a business element by element, so FNDRS reads it the same way: the FNDRS Elements™ framework, seven families and thirty-six elements, each scored from 0 to 100 against what a buyer expects at close. Open any tile to see what a buyer looks for.
The six pillars
Every buyer, lender, and diligence team reads a company on the same six things. The 36 elements of the FNDRS Elements framework roll up into them, and the exit-readiness score gives each one a mark from zero to one hundred.
The founder's journey
Every engagement follows the same line. Some founders start at the beginning and build value first; a founder who is ready goes from the analysis straight to market. Each stage has its own place in the process.
Where you stand today, and what a buyer would pay.
The roadmap, the work, and the score rising as the gaps close.
Four phases, run by the deal team, to the day the money moves.
The platform
The FNDRS platform scores the elements, shows the real-time valuation as the work closes the gaps, and ties every task on the roadmap to the dollars it adds. Your exit advisor tracks it with you until the number is met.
Why FNDRS exists
Nick on the gap the FNDRS founders found as they planned their exits, and why they built one place to close it: one plan, one team, from founders who have been in the chair.
Nick LongCEO and co-founder
Our story
FNDRS started with a pattern its founders kept seeing: owners selling for less than the business was worth. The story runs in six chapters, from the itch to what comes next.
Who you work with
Wherever you are on the way to a sale, there is someone here who has been there, and a team behind them keeping everything on track. The same people stay with you from the first valuation to the day after the sale.
In their words
On film, in their own words: what the work was like, and what changed.
The FNDRS Podcast
Whether the sale is next year or next decade, the first step is the same: find out what your business is worth today, and what stands between that and your target.
