Quality of Earnings (QoE) is an accountant's review, commissioned by the buyer, that tests whether reported and adjusted earnings are real and sustainable.
In a sale
A Quality of Earnings review rebuilds adjusted EBITDA from the records, testing whether revenue ties to cash, whether each add-back holds, and whether the earnings will continue. The buyer's accountants do the work. A founder who has already tested the numbers knows what the review will find before it starts.
Where it comes up
The Go-To-Market Analysis (GTMA) builds the file a buyer would build on your business, before a buyer does.