Glossary

Net proceeds

Net proceeds is what the seller actually keeps: enterprise value less debt, fees, working capital adjustments, deferred and contingent consideration, and tax.

In a sale

What comes off the price before the seller is paid?

Between the headline and the founder's account sit debt, fees, working capital adjustments, escrow, seller notes, earn-outs, rollover equity, and tax. Net proceeds, what is left, is the number that matters most to the founder, and it is often the last one worked out. Comparing offers on net proceeds, rather than on enterprise value, is how founders avoid choosing the wrong one.

See the terms with your own numbers

The Go-To-Market Analysis (GTMA) builds the file a buyer would build on your business, before a buyer does.