Glossary

Cash at close

Cash at close is the part of the purchase price paid in cash on the day the sale closes, the most certain layer of the price.

In a sale

Why are offers compared on cash at close first?

Because it is the most certain part of the price: two offers with the same headline can differ by millions in what the founder keeps, and the difference is in the layers above cash at close. An escrow, a seller note, an earn-out, and rollover equity each arrive later and depend more on the buyer. A founder decides which of those layers to accept before the first letter of intent arrives.

See the terms with your own numbers

The Go-To-Market Analysis (GTMA) builds the file a buyer would build on your business, before a buyer does.